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Moving and the Information Highway
The '80s and '90s brought changes in ownership, deregulation, computers on every desk and the internet.
The '80s began with a regulated industry and the Hiner family in control of American Red Ball. Before the decade was over the industry was deregulated and former executives were running the company.
Of those executives who originally purchased American Red Ball, soon only Walter E. Saubert and Melvin D. "Don" Duncan, Jr. held shares in the privately held corporation.
These two were firmly grounded in the nuts and bolts of running a moving company, but had great foresight in preparing the company for a new millenium. Under their guidance the company soon had a personal computer on every desk, streamlined and automated carrier computer functions, created a new brand for American Red Ball World Wide Movers and ushered the business onto the information highway through the launch of a company website.
Today customers simply type in www.redball.com to access 87 years of moving experience.
By 1994 Mr. Duncan had retired and Mr. Saubert sold the corporation to Atlas World Group. Mr. Saubert became chairman of Atlas World Group and American Red Ball remained an independent company operating under a new corporate umbrella. However, Atlas World Group had their own domestic moving division and their own corporate culture. In 1999 Atlas World Group offered to sell American Red Ball Transit Co., Inc. to American Red Ball executives (sound familiar)? Ownership transferred to Katrina Blackwell, president, and Dave Combs and Brad Beal, vice presidents, in April 2001, just in time for the new millennium.
