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International Expansion and VietNam
Unquestionably, the greatest achievement for American Red Ball in the '60s was the establishmetnt of Red Ball international in 1968.
Under the leadership of Director Don Ricketts. Red Ball International has been a "total service" company since it was formed. In establishing the International division, Red Ball extended our red carpet service between overseas areas in door-to-door containers, which are essentially trucks without wheels.
During the VietNam war, American Red Ball again did our part for our troops. Besides the usual willingness to transport Red Cross contributions at Christmas and other times, "Operation Entertainment" was established.
"Operation Entertainment" was a fresh variety show that visited different stateside military installations each Friday evening. American Red Ball moved the television equipment, props and lights in a special High Value Products van. VietNam was known as the "televised" war and the show was telecast nationwide on ABC.
On Dec. 2, 1975, Robert L. Hiner became chairman of the board and his son, Dan S. Hiner, was named president. In November of 1979 Dan Hiner passed away and Elmer Ostermeyer was elected to the position of president. This was our leadership as we entered the '80s, a turbulent time as the trucking industry underwent deregulation.
